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‘Pari-Sangam’ will feature a carefully selected mélange of more than eleven labels in clothing, accessories and décor categories from across India catering to the evolved aesthetics and sensibilities of urban millennials. With an engaged digital community of 1.2 lakh followers across social media platforms, Ciceroni aims to ease the journey…
Reckitt Benckiser claims that the Green Flush toilet cleaner ad implied rejection of Harpic as the ad was similar to Harpic’s ad in the context of representation, setting and sequence. Photo: Bloomberg Reckitt Benckiser preparing to sell some of its non-core personal care brands, including Veet hair removal cream and…
In fact, Abhijit Routray, senior consultant at RedSeer, told FE that partnership with kiranas is likely to emerge as a growing business model in the smaller cities.The e-grocery GMV saw a sharp spike in the months of May and June as consumer demand peaked. As more customers signed up for…
The average Indian spends half their day on self-care and maintenance, and around 11% of the time daily in employment and related activities. These are the findings of the Time Use Survey that was conducted in the country from January-December 2019 to measure the participation rate and time spent on…
Diversified FMCG major Mother Dairy foresees business revival as the demand contraction triggered due to COVID-19 pandemic weans-off. Talking to IANS, Mother Dairy Fruit & Vegetable’s Managing Director Sangram Chaudhary not only disclosed an upbeat sense of demand revival but also cited the company’s plans to launch new health-based…
Ayurvedic concoctions, disinfectants, vegetable cleaners are now in vogue Fast-moving consumer goods (FMCG) firms are seeing robust demand for a wide array of products launched in the past six months to capitalize on a shift in shopping behaviour during the pandemic. Such products range from ayurvedic concoctions to surface disinfectants,…
