The new store is also integrated with METRO’s B2B e-commerce app to ensure a convenient shopping experience for the customers.
METRO Cash & Carry, India’s largest organized wholesaler and food specialist, has launched its first METRO Wholesale store at Tumakuru, Karnataka. The new store is the company’s 28th METRO wholesale store in India, while the seventh store for METRO in the state of Karnataka.
Spread over 24000 sq. ft., the store is strategically located at Tumakuru’s business hub- Mandipet Main Road and will cater to over 25,000 registered customer across the city which includes kiranas and traders; Hotels, Restaurants & Caterers (HoReCa); Services, Companies and Offices (SCOs) and self-employed professionals. Apart from the Tumakuru district, the store will benefit business customers from neighboring markets such as Sira, Gubi, Tiptur, Kunigal, Nitur, Madugiri, Dabaspet, Chikkanayanakahalli, amongst others.
The METRO wholesale store stocks a wide range of globally benchmarked quality assortment of over 4500 products in both food and non-food category. The new METRO Wholesale store will significantly contribute to the local and state economy by generating over 200 direct and indirect job opportunities. The new store is also integrated with METRO’s B2B e-commerce app to ensure a convenient shopping experience for the customers.
Reiterating METRO’s commitment to India, Manish Sabnis, Director (Offer Management, Supply Chain & Own Brands), METRO Cash & Carry, said, “Tumakuru store is a significant addition to our portfolio as it strengthens our foothold in the state of Karnataka. The launch comes amidst the COVID-19 pandemic and despite the weak economic sentiment; METRO is committed to its store format and its goal of sustainable expansion in India. As Champion for Independent Business, we have always been vocal about empowering the independent businesses, MSMEs, small traders, and kiranas.”
“The new store will boost the local supplier eco-system as it will source locally relevant food and non-food items from regional players to cater to the needs of the Tumakuru customers. As part of our expansion plan, we will continue to augment our footprints by adding more stores, improving our assortment and rolling out initiatives that will positively impact our customers’ business,” he added.
Further commenting on METRO’s commitment to achieve the ‘Atmanirbhar Bharat’ vision, Sabnis further stated, “At METRO, we firmly believe that MSMEs and small businesses are the backbones of a resilient national economy. We are committed to create a technologically advanced ecosystem and provide state-of-the-art digital solutions that will help the small retailers and the kirana eco-system to stay relevant in the competitive retail landscape. As an organisation, we are focused on transforming from a multi-specialist offline player to a B2B Omni-channel player focused on kiranas.”
The new store offers METRO’s promise of everything under one roof, competitive pricing, and uncompromising quality. Being ‘Champions for Independent Business’, METRO has always supported local businesses; 99% of products METRO sells are all locally sourced from MSMEs & local suppliers. The store is providing a platform to several indigenous regional brands such as Teju Spices; BMS confectionary range; Nilcos Coffee; Kalasa brand (Ragi Flour, Rice Flour, Idli Rava; Sky Brand (steam rice); Keerthi brand (Idli Rava, Ragi Flour, Bansi Rawa); Silver Star Brand (Sona Masoori Rice); Kalki and Amma Brand (Sona Masoori and Kolam rice) amongst others, to cater to the local consumption.
The Tumakuru store will also have 200 plus varieties of rice, pulses, flours, spices, oil & grains, dry fruits, and an array of other commodities. The store will also offer a variety of METRO’s Own brands product that is competitively priced to provide a value proposition to our customers. In addition, the store will house a multitude of products in the non-food segment such as electronics, apparel, textiles, households, stationery, home improvements, footwear, luggage, etc.
Apart from the wide-ranging assortment, business customers will also receive the facility of OPD; online ordering, digital payment, and door-step delivery through GPS-enabled trucks. Additionally, they will receive expertise and assistance from METRO’s commodity experts and a robust loyalty program designed to make the buying experience more convenient and affordable.
METRO Cash & Carry anchors over 3 million customer base in India. Today, the company operates 28 wholesale distribution centres, catering to over 5000 suppliers, and has created over 14000 direct and indirect jobs across the country. METRO launched its first store in Bengaluru Karnataka in 2003 and already operates six stores in the city.