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Adding to the existing Tamil content, the OTT platform has released first look of four new Hotstar Specials shows and blockbuster movie Mookuthi Aman starring Nayanthara and RJ Balaji The video streaming platform has announced plans of launching various Tamil Original shows and movies before theatre releases. With the tagline…
Even as global M&E revenues will contract by 5.6% in 2020 over 2019, India’s total M&E revenue will grow at a robust rate of 10.1% to reach $55 billion by 2024 The closure of theatres due to the Covid-19 pandemic benefited the OTT sector, according to findings of PwC’s Global…
Fantasy sports platform Dream11 is Hotstar’s co-presenting sponsor while Boost has come on board as the co-powered by sponsor Disney+ Hotstar currently offers various types of ad formats from non-skippable video ads, billboards and various features for moment marketing Days before the Indian Premier League (IPL) is set to begin…
TRAI, India’s telecoms regulator, on Monday said over-the-top (OTT) communication services do not currently need a regulatory framework, casting aside the threat of potential restrictions on platforms such as Facebook, WhatsApp and Google. India’s telecoms operators have lobbied for regulation of apps that offer free voice and text services over…
Over the top (OTT) platforms are reigning supreme with urban India’s millennials and Gen Z audiences, according to a report by The Data Sciences Division of Dentsu Aegis Network (DAN) India. The survey found that streaming was the popular form of entertainment among Gen Z and millennials during the lockdown,…
OTT platforms are estimated to have added 3-4 million new viewers during the lockdown and the absence of fresh content on TV led to a surge in OTT viewership A surge in viewership on over-the-top (OTT) video streaming platforms during India’s peak lockdown has prompted brands to explore advertising, content…
Video streaming carbon footprint: A research conducted by the German central environment agency has found that video streamed in HD quality emits different levels of carbon depending on the technology of transmission. The initial research findings have found that the lowest carbon content is emitted when the HD videos are…
In the past few years, OTT services such as Netflix, Hulu, and HBO Now have seen a dramatic rise in number of their subscribers. In the past few years, OTT services such as Netflix, Hulu, and HBO Now have seen a dramatic rise in number of their subscribers.With the fears…
