Input your search keywords and press Enter.
Jeera masala drink Jeeru®, from the house of Xotik Frujus, has got a brand new, refreshed look. This packaging and branding change of Jeeru® reflects the drink’s fun, fizzy, spicy, and eclectic nature. “The new packaging and branding exercise is an effective way to differentiate itself in the market, while…
Any scan of advertising over a certain period of time, shows a response to the socio- cultural ethos of the times. And it has often been argued that advertising largely follows and reflects trends rather than lead the change. Covid-vertising is no different. This is not a criticism of the…
DIC India has taken a step further in raising the awareness of customers across Indian subcontinent about the recent toluene ban announced by the Bureau of Indian Standards (BIS) for food packaging. By leveraging its unique digital programme, DIC Konnect, the company is seamlessly reaching out to its customers and…
Brand strategies are directed to get the consumer’s attention during post-work or in-between moments that could translate into better sales. The work-from-home (WFH) culture has made people richer with the most expensive commodity — spare time. As a majority of people accept WFH as a norm, they save the time…
FunFlips, recently acquired by the JK Group of Companies (the makers of JK Copier, JK Lakshmi Cement, and JK Tyres), undergoes a brand revamp in collaboration with Almond Branding to create a strong brand identity and positioning in the Indian packaged savory snacks category. Through this rebranding exercise, the brand…
The distinctive Pringles tube is being re-designed after criticism that it’s almost impossible to recycle. The current container for the potato-based snack was condemned as a recycler’s nightmare. It’s a complex construction with a metal base, plastic cap, metal tear-off lid, and foil-lined cardboard sleeve. The Recycling Association dubbed it…
The company, which started integrating offline-to-online (O2O) earlier this year, said it has witnessed a significant shift to online sales from 33.6 per cent in February 2020 to over 70 per cent at present, and expects to clock up to 5-6 lakh home delivery orders per month by the end…
After a successful entry into the hygiene space with the launch of BoroPlus hand sanitizer in April this year, BoroPlus hygiene range followed it up by adding toilet soap bars in June. The range is now set to hit the retail market with hand washes, the company said in a…
