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Nykaa Fashion, the multi-brand e-commerce fashion portal, has launched its men’s fashion category on its website and app. This follows the launch of the Nykaa Man website and app in 2018 – an experience dedicated to men’s grooming. With this Nykaa will now offer men fashion and grooming products across…
FMCG major Marico on Monday said it has witnessed a partial revival in the consumer sentiment in the second quarter of the current fiscal after being impacted by the COVID-19 pandemic. Marico said although there were intermittent supply chain disruptions across locations due to localised lockdowns, the distribution network has…
Reckitt Benckiser claims that the Green Flush toilet cleaner ad implied rejection of Harpic as the ad was similar to Harpic’s ad in the context of representation, setting and sequence. Photo: Bloomberg Reckitt Benckiser preparing to sell some of its non-core personal care brands, including Veet hair removal cream and…
The average Indian spends half their day on self-care and maintenance, and around 11% of the time daily in employment and related activities. These are the findings of the Time Use Survey that was conducted in the country from January-December 2019 to measure the participation rate and time spent on…
Ayurvedic concoctions, disinfectants, vegetable cleaners are now in vogue Fast-moving consumer goods (FMCG) firms are seeing robust demand for a wide array of products launched in the past six months to capitalize on a shift in shopping behaviour during the pandemic. Such products range from ayurvedic concoctions to surface disinfectants,…
WOW Skin Science is one of the fastest growing and proud Make-In-India skincare brands and they have launched an entire line of personal and healthcare products after acquiring the rights for ‘Justice League’ by Warner Bros Media. The range debuts with a line devoted to children’s’ wellness – and the…
